We know how the media works and how to handle it.
We bring a unique set of perspectives to our media training: a combination of our first-hand knowledge of a range of businesses and how the media might impact on them, our experience working in journalism itself and a sound academic basis. Our media training is led by Rod Natkiel, himself an MBA (Distinction). Rod worked for more than eight years at ITN and was Head of BBC Birmingham Network Production for seven years, during which time the centre excelled more than ever before in its factual and journalistic output, both on television and radio. Our other key principals in this field are Professor Jo Andrews (Internal and External Communication) and Sarah Frossell (NLP) - both highly experienced and regarded in their respective fields.
We can devise and run a media training course, on a group or individual basis, to suit any business need. This can benefit companies who feel that increased awareness of and improved skills in managing the media are essential throughout the organisation or for individuals, at whatever grade, who are likely to have to give interviews, undertake public speaking or take part in broadcast studio programmes.
We have devised and run the MBA Executive “Managing the Media” module for the renowned Birmingham Business School at the University of Birmingham for the past four years, delivering this training to more than 120 executives from as far afield as Hong Kong and South Africa. Other clients range from the Ratcliff Group (training of individuals) to the HM Courts Services West Midlands (group courses).
